JUCA to drive for CUPRA KIRO in Formula E EVO Sessions
Latin America's most influential automotive content creator, JUCA, joins forces with CUPRA KIRO for upcoming Formula E EVO Sessions in Miami
CUPRA KIRO is thrilled to announce that Mexican automotive content creator, Juca Viapri, known as JUCA, will represent the team in Formula E EVO Sessions, an innovative social media-first event held in Miami, Florida.
Launched in late January, Formula E EVO Sessions represents a world first in motorsport as 11 figures from the realms of sport, technology, and entertainment receive the opportunity to experience life in the fast lane as a Formula E driver by driving the world’s fastest fully electric racing car, the Gen3 EVO.
Born in Mexico City, JUCA carved out a niche on social media and has become the leading content creator in Latin America in the automotive tuning space and has grown a dedicated and passionate online audience of more than 18 million followers worldwide.
As part of CUPRA KIRO, JUCA will receive driver coaching, simulator training, physical conditioning, hardware customisation, and engineering briefings in preparation for driving the team’s current Season 11 Formula E car at the Miami International Autodrome.
Capable of accelerating from 0-60mph in only 1.8 seconds, the Gen3 EVO is 30% faster than a current Formula 1 car and represents a new milestone in electric vehicle performance and efficiency.
Formula E EVO Sessions will take place on 5-6 March 2025, building up to the fifth round of the 2024/25 season - the Miami E-Prix – held at the Homestead-Miami Speedway on 12 April.
JUCA
“I’m super excited to be representing CUPRA KIRO in Formula E EVO Sessions. Since a young age, I always wanted to be a racer, so receiving the opportunity to drive the Gen3 EVO is a dream come true! Formula E is an awesome sport, and I have major respect for all its drivers. The driving standard across the grid is insane, and with CUPRA KIRO, I’m going to find out what it takes to race at the top. I can’t wait to share my journey!”
Alex Hui, Team Principal , CUPRA KIRO
“Since its inception, Formula E’s mission has been to push boundaries in sport, technology, and sustainability, and with the creation of EVO Sessions, the championship is breaking new ground yet again. Showcasing the innovation and excitement of the series in a digital-first way by using engaged and switched-on personalities is a brilliant initiative, and I’m confident it’ll be transformative to our fan landscape. We’re delighted to have JUCA on board for EVOSessions, and he’s incredibly engaged and enthusiastic about what we’re trying to achieve.
“JUCA already has some racing experience, and I can’t wait to show him the inner workings of CUPRA KIRO, and Formula E more broadly. We’re very happy to be partnered with him, and we’re looking forward to supporting his development as a driver in he lead up to Miami.”
