CUPRA KIRO unveils Masters of the Universe livery for 2026 Monaco E-Prix in collaboration with Amazon MGM Studios
CUPRA KIRO unveils special-edition Masters of the Universe livery for 2026 Monaco E-Prix, in collaboration with Amazon MGM Studios
In the build-up to the 2026 Monaco E-Prix, Formula E team, CUPRA KIRO, is delighted to join forces with Amazon MGM Studios to promote the release of its upcoming feature film, Masters of the Universe.
In Masters Of The Universe, Director Travis Knight brings the legendary franchise back to the big screen in this epic live-action adventure. After being separated for 15 years, the Sword of Power leads Prince Adam (Nicholas Galitzine) back to Eternia where he discovers his home shattered under the fiendish rule of Skeletor (Jared Leto). To save his family and his world, Adam must join forces with his closest allies, Teela (Camila Mendes) and Duncan/Man-At-Arms (CUPRA KIRO Co-Owner, Idris Elba), and embrace his true destiny as He-Man – the most powerful man in the universe.
Masters of the Universe will release in cinemas globally on 5 June 2026.
At the 2026 Monaco E-Prix, CUPRA KIRO will compete with a unique, special-edition Masters of the Universe-themed livery in celebration of its collaboration with Amazon MGM Studios, with branding featuring prominently on the cars of drivers, Dan Ticktum and Pepe Martí.
As part of the activation, the team will also execute a dedicated social media takeover across race week, bringing fans behind the scenes of the collaboration with exclusive digital content inspired by the world of Eternia and Masters of the Universe.
Action for the double-header 2026 Monaco E-Prix, which will be the site of the ninth and 10th rounds of the 2025/26 FIA Formula E World Championship season, will take place on 16-17 May as CUPRA KIRO takes on the legendary circuit.
Jon Wilde, Commercial Director, CUPRA KIRO
“Since we joined Formula E as a team last season, our approach to racing has been to step beyond the boundaries of motorsport, and instead, directly embedding ourselves into new, exciting, and emerging cultural spaces. Working with Amazon MGM Studios to support the upcoming release of Masters of the Universe is a perfect example of that ambition in action. Following our recent collaborations, expanding our commercial portfolio with Amazon MGM Studios continues to redefine just what’s possible in Formula E from a collaboration perspective. As a legendary media franchise with such global recognition, we’re incredibly excited to bring this activation to life at the Monaco E-Prix and connect with new audiences, whether it’s life-long fans of Masters of the Universe, or a new generation who are experiencing Eternia for the first time as part of this revival. From the special-edition livery to our social media takeover, this partnership is designed to create genuine cultural impact. Having Idris [Elba] featured directly on the side of the car as part of the livery makes the activation even more unique and, as far as we’re aware, marks the first time in motorsport that a team Co-Owner has appeared on a race car in this way.”
