CUPRA KIRO strengthens commercial team, welcoming Lawson Hill as Chief Revenue Officer
CUPRA KIRO accelerates long-term growth with strategic appointment of Lawson Hill as Chief Revenue Officer
CUPRA KIRO is delighted to announce the appointment of Lawson Hill to the role of Chief Revenue Officer, with the American squad further supplementing its commercial firepower.
Lawson joins CUPRA KIRO with more than 20 years of experience leading commercial strategy, high-value partnership development, and revenue growth across international markets in sport, aviation, and government.
His experience includes senior commercial roles with major rights holders including Williams F1 Team and England Rugby, as well as delivering the UK Government’s global sponsorship strategy at the Department for Business and Trade.
Lawson also brings a strong understanding of the luxury sector, having worked with ultra-high-net-worth individuals (UHNWIs), VIP clients, and global businesses as VP Sales at leading private aviation firm, VistaJet.
More recently, Lawson has worked agency-side, closely supporting global brands to create fan-focused experiences across major sporting properties, including MotoGP. Lawson’s career has provided a distinctive and unique perspective on how to build partnerships that are commercially valuable and strategically relevant.
Recognised for securing multi-million-dollar sponsorship agreements and developing commercially impactful partnerships, Lawson’s appointment marks another key step in CUPRA KIRO’s continued strategic growth.
Russell O’Hagan, Team Principal, CUPRA KIRO
“Lawson’s appointment represents another important step forward for CUPRA KIRO as we continue to develop the foundations for our sustained long-term growth and success. Lawson brings extensive experience across commercial strategy, sponsorship, and business development, and as Formula E continues to grow globally, it’s critical that we continue to strengthen our already strong commercial capabilities. Lawson’s experience and mindset will play an important role in helping us unlock new revenue opportunities for the team and our ecosystem of partners, and I’m delighted to have him on board.”
Lawson Hill, Chief Revenue Officer, CUPRA KIRO
“I’m delighted to be joining CUPRA KIRO at such an important moment for both the team and Formula E. The championship continues to build real momentum and with the arrival of GEN4, there is a significant opportunity to redefine how brands connect with fans through more meaningful, creative and innovative partnerships. CUPRA KIRO has a clear ambition for the future, and I’m super excited to be working with the team to help shape and drive its commercial growth.”