CUPRA KIRO welcomes Reflo as Official Teamwear Partner
Sustainable performancewear innovator, Reflo, joins forces with CUPRA KIRO for 2025/26 Formula E season
As preparations for the 2025/26 FIA Formula E World Championship continue, CUPRA KIRO is delighted to welcome Reflo as the team’s Official Teamwear Partner for the upcoming season.
Founded in 2021, Reflo is a performancewear brand built on vision and purpose, inspired by the goal of becoming the most sustainable sportswear brand in the world.
As the new wave of innovation in technical apparel, Reflo has built its reputation creating high-performance kit for teams across global sport – from football and golf to Formula 1 and Formula E, always underpinned by sustainability and responsible design.
By proving that premium technical apparel can go hand-in-hand with cutting-edge sustainability, Reflo is changing the name of the game in the fashion industry.
As part of the collaboration, Reflo will supply CUPRA KIRO’s drivers – Dan Ticktum and Pepe Martí – engineers, and wider trackside team with its own custom-designed sustainable teamwear collection, fusing innovation and responsibility together through the world of Formula E.
The 2025/25 Formula E season will commence on 6 December, with the São Paulo E-Prix marking the first part of a 17-round season featuring races in destinations including Mexico City, Miami, Madrid, Berlin, Monaco, Tokyo, and London.
Jon Wilde, Commercial Director, CUPRA KIRO
“As a motorsport team, innovation sits at the very heart of what we do at CUPRA KIRO, but that doesn’t stop with what we do at the racetrack – it extends far beyond it. For Season 12, we want to collaborate further with brands who share our ambition to challenge convention and set new industry standards, and Reflo is united with our mindset. Their commitment to sustainability is redefining the essence of the performancewear space, and through the global platform of Formula E, we have a rare opportunity to unite style with responsibility and performance. I’m very excited for us to showcase what’s truly possible when two like-minded brands come together.”
Rory MacFadyen, Co-Founder, Reflo
“Partnering with CUPRA KIRO is another huge step in Reflo’s mission to reshape the future of performancewear. Formula E is built on innovation and challenging the status quo – exactly the mindset we bring to sustainable sportswear. To develop a fully recycled kit for CUPRA KIRO, an exciting team operating at the very edge of technology is something we’re incredibly proud of. This is more than a partnership; it’s a chance to demonstrate what design can achieve at the highest level of global sport. We can't wait to see them on the track."
