CUPRA KIRO welcomes Jack Linaker as Strategic Growth & Business Advisor
CUPRA KIRO strengthens its commercial capabilities with the strategic appointment of Jack Linaker
As preparations continue for the start of the 2026/27 ABB FIA Formula E World Championship season, CUPRA KIRO is delighted to announce that consultant, Jack Linaker, will be working with the team as Strategic Growth & Business Advisor.
Jack’s consultancy will further strengthen the American squad’s commercial capabilities as the team continues to pursue long-term growth, strategic partnerships, and new international business opportunities.
Jack joins the team with extensive experience in business and commercial development alongside expertise in the delivery of major projects in the sports and entertainment space.
Jack helped to strategically grow the JLL Group ahead of its acquisition by Sunbelt Rentals in 2024 before subsequently serving as Managing Director of the group’s broadcast and events division.
His career includes delivering major international events and production including Wimbledon, the British Grand Prix, the UEFA Champions League finals, and Rugby World Cup ceremonies.
With a distinctive understanding of how to develop commercial relationships, bring ideas to life, and create impactful and distinctive experiences for brands and audiences, Jack’s consultancy with CUPRA KIRO comes at an exciting time as Formula E enters its GEN4 era to open a new chapter in electric racing performance, technology, and innovation.
Jack will work closely with CUPRA KIRO’s leadership team to identify new growth opportunities, develop strategic relationships, and support the creation of partnerships that deliver long-term value for the team and its commercial ecosystem.
Jon Wilde, Commercial Director, CUPRA KIRO
“Jack’s appointment represents another important step for CUPRA KIRO as we continue to strengthen our commercial capabilities while laying down the foundations for sustainable long-term growth. Jack brings extensive experience across business development, sport, entertainment, and live events, and has a strong understanding as to how ambitious ideas can be turned into commercially valuable opportunities. As Formula E enters its GEN4 era, we’re presented with an invaluable opportunity to develop new relationships and foster innovative partnerships, and I’m looking forward to seeing the impact Jack will make.”
Jack Linaker, Strategic Growth & Business Advisor, CUPRA KIRO
“CUPRA KIRO is an incredibly exciting team to be joining. There is ambition, energy and a real opportunity to build something that reaches far beyond the circuit, on a truly global stage. Formula E brings together so much of what makes sport powerful: world-class competition, extraordinary technology, international audiences and the excitement of racing in some of the world’s most recognisable cities. With GEN4 making its racing debut in the coming season, the championship is entering a new era that will turn heads and create even more compelling opportunities for businesses to be part of its story. For me, the opportunity is to turn that potential into meaningful partnerships. We want to bring ambitious people and brands into the team’s journey, create experiences that make an impact and build relationships that deliver lasting value. I’ve spent my career bringing big ideas to life on stage and screen. Joining CUPRA KIRO gives me the chance to apply that experience in a world championship environment with enormous scope for creativity and growth. Motorsport has always excited me, and being part of this next chapter is a tremendous opportunity. The ambition is big. The stage is global. I’m hugely excited to get to work.”
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