CUPRA KIRO teams up with crypto gaming innovator Duelbits
CUPRA KIRO teams up with crypto gaming platform, Duelbits, in Formula E
On the eve of the opening round of the 2025/26 FIA Formula E World Championship in São Paulo, CUPRA KIRO is delighted to join forces with Principal Partner, Duelbits, who join the American squad as its Official Crypto Gambling Partner.
Since its foundation in 2020, Duelbits has become one of the fastest-growing crypto sportsbook and casino platforms in the world, redefining the very landscape of the online betting sector.
As a next-generation platform, Duelbits delivers a seamless, all-in-one crypto betting experience powered by blockchain with the goal to bridge the gap between traditional bookmakers and casinos.
The platform offers users access to more than 40 traditional sports and 12 esports markets to merge the thrill of gaming and sports in a fast and secure digital environment.
By collaborating, CUPRA KIRO and Duelbits will explore new ways to connect with international audiences, uniting a shared passion for performance, technology, and pushing boundaries through the competitive platform of Formula E.
The 2025 São Paulo E-Prix on 6 December marks the opening act of the 2025/26 season, which features 17 races in global destinations including Mexico City, Miami, Madrid, Berlin, Monaco, Tokyo and London.
Jon Wilde, Commercial Director, CUPRA KIRO
“I’m delighted to welcome Duelbits to the team for the 2025/26 season. As a team, our identity sits at the crosshairs of challenging convention and driving innovation, and partnering with like-minded brands who share the same vision is exactly what we want to do. Duelbits is bold and forward-thinking and has strategically positioned itself at the cutting edge of crypto gaming and sports entertainment. I can’t wait to channel their energy into Formula E, and I’m excited for us to start working together this season.”
Jasper Hoekert, Chief Marketing Officer, Duelbits
“Formula E moves at the speed of innovation and so do we. Duelbits is built on precision, performance, and the thrill of gamification, which makes our partnership with CUPRA KIRO a natural fit. Together, we’re bringing the energy of next-generation motorsport and next-generation gaming closer than ever, creating new ways for fans to engage with the sport and the excitement around it.”