When Racing Meets Marvel
CHALLENGE
Establish CUPRA KIRO as an innovative leader in the league and showcase its ability to deliver culturally relevant brand activations.
Partner with Marvel to launch Formula E's first-ever full livery takeover tied to a major film, paired with an integrated content campaign.
SOLUTION
This groundbreaking collaboration redefined how entertainment and motorsport can collide, setting a new standard for cross-industry partnerships in Formula E.
IMPACT
6M+
Historic Partnership Results
Social Views
1ST
Massive engagement across all platforms
FULL LIVERY
Ever fully wrapped Formula E car
5,000
COMIC STRIPS
Marvel x Formula E collectibles distributed
Visual Innovation
The partnership marked a milestone for the sport, debuting the first-ever fully wrapped livery in Formula E history, with Thunderbolts™ branding featured on both CUPRA KIRO cars at the 2025 Miami E-Prix.
